Commanding the Conversation: Media Mastery for Higher Ed CEOs

Who's Invited:

• AFIT member CEOs
• Guest CEOs (by invite only*)
  *Click Register Now to request an invite.

Facilitator:

• Randell Kennedy, President, Academy Communications

Discussion Topic:

Navigating media inquiries and managing public perception during a crisis requires a delicate balance between transparency and strategic messaging to maintain trust while protecting your organization's reputation. Whether you're new to the presidency or a seasoned leader, this session will provide valuable strategies and techniques to confidently control the narrative and communicate with authority. 

During this CEO-only session, Randell Kennedy, President of Academy Communications, will share real examples of #mediafails and lead an interactive post-mortem analysis, inviting attendees to help uncover what went wrong and how these pitfalls could have been successfully avoided. Among the tips and topics covered in the session:

• How to level the playing field during an interview
• Tactics that will help ensure that your message makes it into a story
• Three things every college leader must do before engaging in an interview with a reporter

You will leave with a framework to help you feel more confident and prepared when interacting with the media.