Recruitment to Retention: Using AI Without Losing Trust

During this interactive, one-hour virtual session, national AI expert Dr. Robert Clougherty will lead us as we explore AI in one of the most visible and sensitive areas on campus: enrollment resilience.

We’ll discuss where AI can support the learner lifecycle—recruitment targeting, messaging personalization, melt prevention, advising triage, communications at scale, and retention/early-alert enhancements—while keeping trust and relationship at the center.

We’ll explore questions such as:

• How do we maintain resilience across the learner lifecycle using AI without compromising trust and relationship?
• Where would personalization help—and where might it feel intrusive or “too automated”?
• What data sources are reliable enough to support AI in enrollment decisions?

This session aims to help institutions move from scattered experiments to a thoughtful, trust-preserving approach that strengthens enrollment outcomes.

Agenda:

• In the News
  A quick look at AI headlines and what they might mean for higher ed.
• Topic Presentation
  A short, organization-facing frame on the month’s theme (no deep tech dives required).
• Question of the Month
  Guided discussion where you share what’s happening (or not happening yet) at your organization.
• Latest from AFIT
  Updates, resources, and opportunities from the broader AFIT community.

Who's Invited: 

AFIT's AI Community of Practice is a collaborative space where higher education professionals can share, learn, and explore how AI is transforming higher education. (You don't have to have a technical background to participate in this community.)

• AFIT community members can attend for free using the AFIT Community Member ticket. 
• Non-Members: If you aren't an AFIT member, you can access this event by registering for the Guest ticket.